The global pandemic has hit us hard and life is not going to be the same ever again. It came with many lessons for each and every one. Especially people have learned why managing finance is so important. Some businesses had to learn this the hard way when they shut their shop and waited to close their establishment in lack of sales. Other found opportunity and brought it all online.
From Grocery and food to even car deliveries are being done via online communication. Traditional marketing has taken a backseat and the digital market is accelerating in full throttle. Let us tell you 7 reasons why your business needs digital marketing.
Affordability
Digital marketing is way more affordable than any other marketing strategy out there. This is because there is negligible material cost. Prices totally depend on how many areas you want to cover.
For starters, you can go for Facebook and Instagram marketing, which starts at as low as 200 Indian bucks or roughly 3$. It is completely amazing how much a new player can achieve with such a negligible investment. Imagine, a TV or a billboard ad costs at least 1000 times more.
Infinite Access
50% of the world is browsing the internet today and your country must be well into this pool. People spend 1 to 3 hours per day on their smartphones and each of them can be your potential customer in every sense. You can reach more people online than any kind of newspaper or TV commercial any single day. The audience grows in leaps and bounds, it is just the right time to seize the opportunity.
Strategic territory
You can target your customers from local to global. You can select the cities where the highest potential customers live. You can have different strategies for different demographics and languages.
With the advent of a seamless delivery network, digital marketing attracts those who were otherwise inaccessible. You can grow your territory as your customer base grows. The best thing is that you pay only as much as you reach out. Isn’t that great?
Flexibility
There are lots and lots of ways to reach your audience via digital marketing. You can reach their search engine result page. You can make banner and video ads to reach people while they browse social media. You can greet them with your content in their email inboxes.
You can become a master of the google display network. You can hire affiliate marketers or press release your content on popular websites that people trust. One can be omnipresent and make sure that people build trust upon the brand.
Influencer Engagement
There are a lot of influencers on social media today. They have built a community that follows and respects them. They listen to what they tell and even buy what they sell. With your clear efforts in Digital Marketing, you come in close association with small, medium, and high-level influencers as per your budget. Your values and vision reciprocate with the image of the influencer you connect with.
Seamless Tracking
Digital marketing is the only way where you can track your performance in the best ways possible. There is analytics of your posts available on every platform either it is Facebook, LinkedIn, or Google. You can get as many results as you want and with a good strategy, you can be flexible to the changes that this data suggests.
Digital marketing provides insane growth as you keep experimenting and learning the trends of your consumers. You feed them as and where they like to.
The Fair Game
Getting on-board with the digital market gives you a tremendous edge over the big cats of the market. They are spending crores for the lions share and local businesses often complain that they are left starving. Digital marketing is fair to all, you can be big or small, and it pays fair dividends while respecting your targeting methods.
Not a Conclusion
There is a basic difference between good and bad businesses. Bad businesses count marketing in their expense list. While good businesses keep the marketing budget as an investment. An investment that can grow you many folds. Since the advent of the internet, digital marketing has become one of the best investments for good businesses.
Healthy businesses invest in the smart sales funnel. They create an environment where people start recognizing the brand, start trusting the brand, start decision making, and finally purchase their products. Such a strategy is very easily done on digital marketing platforms. So, when are you starting?
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