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WHAT IS CONTENT MARKETING AND 6 REASONS WHY IT IS IMPORTANT

Have you ever heard the phrase, “content is king”? Though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand. If you look at all the different updates Google has been doing to their search engine algorithm; you can only make one conclusion: content is king.



Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – to drive profitable customer action. Content marketing has proven over time to be super effective and is an integral part of building the trust that inevitably leads to conversions. The goal is to educate, entertain and inspire people to earn their trust and build brand awareness.


The future of marketing depends on content marketing. If you want to get organic traffic from any search engine (like most companies would want), you need to have searchable content that all the search engines can understand so they can send traffic towards your business.


Now that you’ve got a feeling about how important content marketing is for your business let’s look at six different reasons to understand the importance of Content Marketing.



1. Develop brand reputation by building trust through content marketing.


Great content can help you build trust with your leads and customers. When consumers read your content, they start to develop an opinion of your brand. If the content that they find is engaging, educational, and valuable, then they will start to think the same things about your business. The more value you can provide with your content, the easier it will be to build trust with your target audience.


Besides, when your leads and customers start to see that you are consistently publishing content across platforms, they may come to see you as a leader in the industry. Publishing content through third-party publications or sharing your content with influencers can also help you further build trust within your target market.



2. Great content helps influence conversions.


If the content is the King then Conversion is Queen. Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. Not only are you working to build trust and relationships, but you are also encouraged conversions by giving consumers the information they need to make an educated purchasing decision.


To optimize your content for conversions, be sure to include a clear call-to-action. Your CTA tells the reader what they need to do next, guiding them to the next step in the conversion process. Whether converting means making a purchase, getting more information, or contacting your sales team, it’s important to make it clear to the reader within the content what you want them to do next.



3. Creating great content is a cost-effective method to bring in new leads.


For those wondering why is content marketing important, take a look at all of the ways that content can help your business bring in new leads. Lead generation is important for small businesses that rely on consistent traffic to grow their brand and boost sales. Content marketing is not only great for lead generation, but it’s also affordable.


The importance of content marketing is easy to see when you consider the return on investment. Since creating content is fairly affordable and highly effective, many small businesses will see an impressive ROI on their content marketing over time. In fact, per dollar spent, content marketing efforts produce 3 times as many leads as paid search ads.



4. Content marketing helps you set yourself apart from competitors.


The topics that you create content around and the value of the content you provide can mean the difference between a consumer choosing your brand over a competitor’s. Beyond just the type of content that you produce, you can also set yourself apart from the competition through your content’s language and the way that you present your information. Is your brand personality serious and professional? Fun and educational? Maybe a mix of both?


Determining how you want to portray your brand and developing a brand voice can help you create content that is unique to your business. This brand personality can help you connect with your target buyers and show them what makes your business special. One of the best ways to show this personality is through the marketing content that you create.



5. Give people a reason to keep on coming back to your website


The moment you start helping your audience solve their problems via your content, you’re starting to develop a relationship with your audience. You will turn into a trusted source, and if you keep on delivering these kinds of content, your leads will know that they have to come back.


It keeps readers coming back to their site, week after week because they know they can expect some great content. It also helps to bring a community around their content in a way that a “traditional” blog post can’t.



6. Content helps support nearly every other digital marketing strategy.


Yet another importance of content marketing is that consistent, quality content helps support every other part of your digital marketing strategy. Most small businesses have more than one tool in their digital marketing toolbox. From email marketing to social media to PPC ads, there are many different tactics that you can use to attract and engage your ideal audience.


Do you want to know what all of these strategies have in common?


Great content!


Your business needs to create engaging, high-quality content as part of any tactic that you employ in your digital marketing campaigns. There should no longer be a question of why is content marketing important because content marketing integrates into all other areas of your digital marketing strategy. It’s also the glue that holds together your campaigns and what ultimately helps make them successful. Without great content, all you have is ideas. And ideas, no matter how great, don’t convert on their own!

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